Clinet

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Experience The Clinet sensation.

Scope

Creative direction, Art direction, Editorial Strategy, Storytelling, Website, Film, Photography, Key Visual

Context

Clinet’s rare, hedonistic qualities and powerful yet elegant aromatic palate makes it one of Pomerol’s most desirable wines. An ambitious vision and continued, obsessive attention to detail has seen Clinet grow from strength to strength, now no longer defined by objective technical qualities but instead as a multi-sensory experience that each one of us can share in our own way.

“Clinet is a wine of pleasure and of sharing – it reminds us of who we really are.”

Ronan Laborde

Glass of red wine sitting against white background, half covered by red filter

Project

We accompanied Clinet on an introspective journey, defining and communicating the rare sensation of tasting Clinet across a variety of interlinked formats, forming the basis for an editorial strategy that expresses their identity in a uniquely sensual and artistic way.

Unmistakeably Clinet.

Art direction

Clinet's soil crafts clinet's texture.

Photography

Bottle of chateau clinet against red background, half in shadow

Close up chateau clinet wine label, half obscured and marked with red paint

Sunlight shining through vine leaves next to old Pomerol vines

Clinet vineyard worker from behind holding wine crate looking up at Pomerol church

Close up of glazed cherry half submerged in red paint

Golden distorted reflections in stainless steel wine vat

Close up of rose in vineyard with pink sunset sky in background

Portrait of Clinet vineyard worker holding red spade in both hands

Editorial

“With the slightest disturbance, Clinet comes alive. The tension flexed across its supple surface is relieved as the wine springs into shape, sparking a playful, delightful dance in close harmony with the glass.

Charged with youthful energy, Clinet radiates with joy and optimism. As Clinet swirls, it gathers excitement and enthusiasm with every turn. Sunlight streaks through the wine as if it were a revolving jewel, throwing off projections, reflections and aromas – teasing the senses with what’s to come.”